It only takes 1/10th of a second to form a first impression about someone, and it takes even less when judging an online store.
When it comes to e-commerce, you’ve got even less time. In fact, you only have around 50 milliseconds to make a good first impression; otherwise, that potential customer will leave your site. Therefore, ensuring your website is creative and stands out is important, as you can only make a first impression once.
The best way to ensure you can make a good first impression is by having your store on a reliable e-commerce platform, such as Shopify. This platform makes it easy to create a clear, logical layout for your online store, with the additional feature of being able to add some creative flair.
In the vast world of e-commerce, having great customer service and support is one way for you to stand out from the rest. Offering multiple channels for customers to make inquiries, such as live chat, phone support, and email, builds trust and satisfaction with your business. Even more so when you respond promptly to those queries and provide a response that offers a solution. When you establish customer loyalty and satisfaction through your customer service, it’s one of the many factors that can drive the success of your e-commerce business.
Implement effective digital marketing strategies
Search engine optimisation (SEO) is important for any website. However, implementing SEO on your e-commerce website is crucial for increasing your organic traffic and improving user experience. A quality SEO strategy will increase your rankings on search engine results pages (SERPs) through keyword research and backlinks.
Intertwined with SEO, content marketing, such as blogging, is just as valuable. Consistently uploading blogs relevant to your business and industry will increase engagement and show your audience that you’re an authority in the industry.
Email marketing is another way to drive the success of your e-commerce website. Email marketing enables direct and personalised communication with your customers, driving sales and encouraging past customers to return to your website and purchase again. Successful email campaigns improve customer retention and foster a sense of loyalty between you and your customers.
Execute upsells and cross-sells
Implementing upselling and cross-selling techniques is a sure way to enrich the customer’s buying experience. Upselling involves introducing customers to premium product options, emphasising their enhanced features, premium support or advanced technology. By offering a comparison chart that shows the differences and similarities between the two products, customers are more inclined to purchase the upgraded version.
Cross-selling complements upselling in the way that it proposes related products aligned with the customer’s choices. These suggestions can be strategically positioned on the product page, checkout, or shopping cart page, enticing customers to purchase additional products.
